Task
To raise awareness of the new cosmetics line.
Process
Developed a set of visuals and content for the awareness campaign, that included social media visuals, website banners and email images. Reached current customers through email marketing. Launched a series of visual content and informational articles on Twitter and Facebook.
Results
Social mediaFollowers increase
Single Facebook post performance (example below)
- 1157 reached
- 54 likes, comments & shares
SEO
New cosmetics line now receive 10% of all traffic.
Email campaign
- Opens: 29.7% (Industry average 12.8%)
- Clicks: 4.7% (Industry average 1.5%)
